Privacy is considered as one of the fundamental human rights by many countries in the world. The governments of these countries have passed legislation to protect individuals from their personal data being collected, distributed and used for numerous purposes without their knowledge.
Simply put, it is a document that describes in detail what personal information your website collects from its visitors along with how you store it and use it.
Here is what falls into the category of personal data:
- Visitor’s IP address
- Full name, name or surname
- Email address
- Postal Address
- Any other information that can be used to identify the individual visiting your website
There are several compelling reasons why website owners need it, and here are some of them:
- In many cases, you will be required to display it by law. As we have stated above, privacy is a fundamental human right, and many countries have laws in place that require you to display it if you live in one of them or you collect and use any data about their citizens.
Type of information collected
It’s not enough for you to state that “personal information will be used” – you need to elaborate on this term because it’s relative. Therefore, go into the tiniest details when it comes to the information you plan on using, whether that will be only the name, or the name and age, the email address, the state where they live in, and whether you want to access their social platform accounts in order to reach other preferences.
The purpose of information collection
In order to gather as many “yes, I agree”, it’s necessary to explain the purpose of your which to access personal information. Most websites explain their need for this type of data by stating that it’s for the purposes of increasing the overall satisfaction of their clients, customers, or followers. However, you do need to be very specific about your intention and especially so if they exceed the usual expectations.
How you collect information
How you protect information
The option to deny information collection
Although your primary goal is to have as many regular visitors as possible, you still need to allow your target audience to decide whether or not they find your document acceptable. Some business simply restrict access in total if a visitor doesn’t want to accept the terms, others make just a part of their content visible, while some just offer it as a proposal. It’s up to you to make this decision individually and it needs to be in accordance with your long-term goals.
Since many website owners use some kind of advertising network to further monetize their online presence, here are a few things you need to inform your visitors about when you use Google AdSense.
- Cookies are going to store information about your prior visits to this website and Google is going to use the cookies to serve ads based on this information.
- Google also uses the DoubleClick cookies that store not only user information about prior visits to your website, but to other websites as well.
- You (a website user) can disable this DoubleClick cookie by accessing the settings panel of Google AdSense.
- If you are using any other advertising networks, make sure to provide a link to those too.
- Inform users about interest-based advertising, how it works, and what they can do to disable it. Provide additional information by placing links to external websites.